Successful CRO Navigation
CROs and other service providers tend to get a ‘bad rap’ across parts of our industry. Even if they are founded in and driven credible, industry-valuable science, service providers must also survive as businesses by selling their services to ideal partners. And, as we know, challenges can easily arise when sales-meets-science.
In this session, our industry experts from Link Medical discuss how the business challenges of scientifically oriented CROs, as well as how to address the challenges for start-ups and SMEs in finding the “right fit” with the perfect CRO partner.
To support the discussion, one of Link Medical’s California-based clients, will share their experience of how they, as a small company, successfully navigated a sea of CROs to identify their best long-term partner.