Our life science industry is full of exciting innovations, yet many companies are wary of shouting about their accomplishments, culturally and within a strictly regulated environment. At the same time, the world won’t notice your company unless you provide compelling information about who you are and how you are changing the game. It’s vital that potential stakeholders understand that you are developing the best solution to the problems they face. Therefore, you must be able to present them with the bold vision behind what your innovation means to the market, alongside a relevant brand story.
This interactive workshop provides an introduction to why and how companies can differentiate their offering through strong brand storytelling. The theory will be brought to life through comparing relevant and iconic examples of effective brand stories from both business-to-consumer (B2C) and business-to-business (B2B) marketing. Participants will take part in challenges to test their knowledge of brands and subconscious reaction to storytelling, and consider how well their own company communicates its brand story.